Engaging and persuasive business writing
Accurately meeting client briefs
Understanding and translating complex information into readable copy
Writing under pressure to strict deadlines
A breadth of understanding of different market sectors
Meticulous self-editing and proofing
Projects include – books, magazines, newsletters, websites, annual reports, articles, blogs, social media, content strategy, direct mail.
My background in business journalism and detailed knowledge of brands, marketing and media informs every word I write, rewrite and edit.
As a former magazine editor, I’m a stickler for detail and correct copy. I also understand what makes readers tick.
As someone who has written and commented on brands, marketing and media for 16 years, I’m not afraid to challenge a client.
As a former journalist, I understand how to deliver under pressure and to deadline.
As the editor of The Marketing Society, I know what best practice marketing and branding looks like.
As a published ghostwriter, I’m good at absorbing other people’s voices and finding stories and meaning in everything.
As a published fiction writer, I know when to be creative, and when to hold back.
As the editor of 26, an organisation to inspire a greater love of words, in business and in life, I take pride in the power of good copy.
After studying English at Oxford, I worked as a journalist, as features editor at New Media Age and editor of Brand Strategy magazine, as well as freelancing for the FT, Guardian and Independent newspapers. I’ve commented on branding for the broadcast media, appearing on The Money Programme, Channel 5, Sky News, Bloomberg TV, BBC World Service, BBC Radio 5, Radio 4 and local BBC radio.
For the last eight years, I’ve been a writer for clients in FMCG, drinks, transport, telecoms, advertising, branding, investment banking, drinks, food and management consultancy, I’m the editor of The Marketing Society and 26.
I’ve written three published books of my own (two on brands, one on babies), three ghostwritten books, two annual reports, one sustainability report, websites, blogs, magazines, hundreds of articles and thousands of tweets. Not to mention two and a quarter novels, three short stories and four poems (displayed in the V&A, the Welsh National Eisteddford, the city of Norwich and the V&A’s Museum of Childhood).