I write regular articles for The Marketing Society and its quarterly journal, Market Leader on words and language. Here’s a selection.
Elen Lewis, editor of The Marketing Society says choose your words carefully. There is an Anglosaxon word called ban-hus. It means bone-house and was used to describe the human body. (…) Read more
Don’t be afraid of stories, says Elen Lewis, stories are powerful business tools that can help you get your message across. “Your tale, sir, would cure deafness.” William Shakespeare, The (…) Read more
Borrow some tricks of the trade from novelists, says Elen Lewis, a dose of imagination and empathy will help your business writing fly. Now the thing about fiction is that (…) Read more
Remember that writing is like talking, says Elen Lewis, because if you’re not writing for someone else, then why will they want to read it? I was lucky enough to (…) Read more
Elen Lewis, editor of The Marketing Society says using constraints can inject magic and creativity into your business writing. Constraints have a creative effect on language. Douglas R Hofstader said, (…) Read more